4 Simple Steps To Get More Traffic to Your Real Estate Website With DIY Statistics

Wednesday, December 19, 2012



There isn’t a website owner who doesn’t want more traffic to their site. Using real estate statistics is one of the most useful ways to increase the value of your website. If the stats are used correctly, you can increase both the traffic to your site, and the length of each user’s visit. Here are some tried and tested tips to make sure you are making the most out of the practice.
1. Use a CMS
CMS stands for content management system. It is a tool to manage your website. WordPress is one of the most popular content management systems, but there are countless others which you can research online (and of course, Real Appeal has its own in ...Continue Reading '4 Simple Steps To Get More Traffic to Your Real Estate Website With DIY Statistics '

How To Use Pinterest Business Pages

Monday, December 10, 2012


Pinterest, the pinboard-style social photo sharing website, has recently introduced new business accounts. In order to achieve your potential when it comes to social media and marketing, it’s important to understand these updates and learn to use them for your advantage. There are no added SEO or analytics at this point, but Pinterest is moving forward.


Pinterest is an amazing website if you want to grow your business. Its community is active and highly engaged. It can be a great source for you to reach new clients and grow your business. Many describe it as a vision board, or a illustrative mission statement – where you can show your vision for your business. The webs ...Continue Reading 'How To Use Pinterest Business Pages'

Categories: social media

The Social Media K-I-S-S: Keep It Simple, Stupid...

Wednesday, October 31, 2012


Everyone’s approach to social media is different. Depending upon the types of real estate agents are selling or promoting, different tactics can be used. However, the common thread that unites all users of social media is their use of a trial and error process to get the best results. Experimenting with different types of content and when to post that content is a useful tactic. But when you’re starting out, this can be crippling.


In my experience, real estate agents can become consumed with attempting to post content that’s funny, relevant and insightful, and they end up putting a lot of pressure on themselves. The truth is, you really shouldn’t wo ...Continue Reading 'The Social Media K-I-S-S: Keep It Simple, Stupid...'

Categories: social media tips

4 Ways to Get More Traffic to Your Blog from Pinterest

Tuesday, October 9, 2012


It goes without saying that you want more traffic to your blog. A sure fire way to increase engagement with your blog and to drive traffic to it, is by getting lots of pins from your blog posts.
What’s more, the key to solid internet marketing is reaching your absolute potential performance on search engines. And pins from your blog posts can really help in this regard too.
Since Pinterest was founded in March 2010 its growth has been unprecedented. Weekly visits to Pinterest's website from North American users hit nearly 29 million in July, up from 1.27 million a year earlier. That’s impressive.
So if you want to increase traffic to your blog, follow the ...Continue Reading '4 Ways to Get More Traffic to Your Blog from Pinterest '

Categories: social media tips

LinkedIn's New Look...And How It Can Help Realtors Market Themselves

Monday, October 1, 2012


With its fresher and more appealing look, the recent changes to Linkedin have brought it right up to date with a more user friendly interface, sleek appearance and better functionality. Linkedin have stated that they are looking to make the Linkedin Homepage more customizable and functional with a series of changes to make it a great place for discussion and networking.


This is important for businesses using Linkedin as it can have effects on marketing as well as networking. The new changes center around keeping you more updated with happenings in your particular industry. So for example with Real Estate, Linkedin will recommend news stories or publications t ...Continue Reading 'LinkedIn's New Look...And How It Can Help Realtors Market Themselves'

Categories: social media

6 Things Your Real Estate Clients Hate... But Rarely Reveal

Monday, September 24, 2012


For many realtors, working with clients is the most challenging part of their job. But it is also the most important. You live and die by how they perceive you and the work you’re doing. Word of mouth is a powerful thing, and if a client is unhappy with the service you’re providing, he or she is likely to tell other people about their bad experience, even if they don’t tell you.


The key to maintaining good relationships with clients is thinking about things from their perspective. This way you’re more likely to get a good referral. So listen, pick up on hints, and work hard at not annoying them! 


6 Things That Annoy Your Clients...



    < ...Continue Reading '6 Things Your Real Estate Clients Hate... But Rarely Reveal'
Categories: client care

4 Tips To Help Generate Digital Content For Your Real Estate Blog

Tuesday, September 11, 2012


So, you have a website and/or a blog devoted to your real estate business and are finding new topics for articles becoming leaner as time goes on? How about trying a new approach that could add fresh content without writing? Read on to discover some easy to implement top tips... 


1. Break Away With Photos


Everyone has favorite places within their community that are worth telling others about. Grab your phone and spend a day taking pictures of these places. Take around 30 to 40 photos for a good selection to choose from. Use your favorite photo editing software to get the size that works best for your site (Photosh ...Continue Reading '4 Tips To Help Generate Digital Content For Your Real Estate Blog'

Drip Email Marketing Strategy-- The Good and Bad

Tuesday, July 10, 2012


In this blog I want to explore some of the good and bad about drip email marketing and discuss how we might launch this within the Real Appeal framwork.  


So, imagine this scenario -- you have switched to Real Appeal and after 3 months you are now getting more leads than before, most of them coming from organic traffic.  The thing about this organic traffic, is most of the time we get them filling out a form about a specific property.  The great thing about this is not only do we know that we also know through the Real Appeal backend what other properties they looked at and what searches they have made.  


Now they are a lead -- and with the Real Appeal ...Continue Reading 'Drip Email Marketing Strategy-- The Good and Bad'

How To Use Pinterest for Real Estate Marketing

Monday, March 26, 2012


Pinterest, a social media site was launched in 2010 and is taking the internet by storm as a marketing tool for businesses.


Just What is Pinterest?


Pinterest is an online bulletin board where you place your images.  The site brought in more than 7 million signups in December and 1.6 million i ...Continue Reading 'How To Use Pinterest for Real Estate Marketing'

Categories: pinterest, social media

How To Become An Expert Realtor

Tuesday, March 20, 2012


When looking for a realtor, people often go about it in the same way they would search for any other business person that is in control of an important aspect of their lives. When looking for an accountant or lawyer, people are going to look for someone they consider to be an expert; the same can be said when a person chooses a realtor. It goes without saying, the more you know about what you do, the more likely you are to be selected for the job.


Proving that you are an expert can be tricky. You definitely don’t want to come off as a know-it-all; let’s face it, there’s nothing worse than someone who claims to know everything about a specific fie ...Continue Reading 'How To Become An Expert Realtor'

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