There isn’t a website owner who doesn’t want more traffic to their site. Using real estate statistics is one of the most useful ways to increase the value of your website. If the stats are used correctly, you can increase both the traffic to your site, and the length of each user’s visit. Here are some tried and tested tips to make sure you are making the most out of the practice.
1. Use a CMS
CMS stands for content management system. It is a tool to manage your website. WordPress is one of the most popular content management systems, but there are countless others which you can research online (and of course, Real Appeal has its own in-house CMS just for realtors). Having a solid CMS will mean that when you want to make changes to your website the whole process will be smooth. It will also mean that you can begin to reapsome rewards from the content you create via SEO (search engine optimization).
2. Do it Yourself
The first thing you should do is create some statistics manually. This can take a lot of time, but it’s worth it. There are a number of online platforms which sell embedded widgets, and there are countless ghost writing services that promise to create online copy which can create and improve your real estate statistics. Some of these services can be useful, but if you don’t attempt these methods on your own first, you miss out on three important things: You miss out on understanding your market’s movement over a period of time. If you generate some reports yourself, you will gain knowledge that you can use for the rest of your career.-You miss out on understanding what statistics really matter to you and your business, and whether or not it makes financial and business sense for you to employ someone else to create them. Maybe you’re really good with math and it comes easy to you, or perhaps your time is better spent with clients. If you don’t try, you’ll never know!-You miss out on understanding the statistical content which you claim is yours. How can you reference statistics if you don’t understand them or know how they’ve been compiled? You don’t want to be faced with tough questions from clients that you can’t answer.
3. Avoid Just Collating the Charts
This is a common mistake that agents make. They carelessly download a chart from someother source and then simply repost it on their website. Posting pictures of charts or other simple statistical information will not serve your primary goal, which is to leverage these statistics in order to get traffic to your website. If you simply repost a chart, with no descriptive text that could potentially encourage Google to send a hit your way, then you will get no hits. It’s as simple as that. Instead, make the effort to add a descriptive paragraph next to your chart. Also, make sure to embed links to different content across your site.
4. Hold Those Leads Captive!
One very successful practice is to ask your consumers to subscribe to receive a free newsletter, which can update them on the movement of the real estate market both locally and nationally. This way you get to keep in touch with them on a regular basis.