When looking for a realtor, people often go about it in the same way they would search for any other business person that is in control of an important aspect of their lives. When looking for an accountant or lawyer, people are going to look for someone they consider to be an expert; the same can be said when a person chooses a realtor. It goes without saying, the more you know about what you do, the more likely you are to be selected for the job.
Proving that you are an expert can be tricky. You definitely don’t want to come off as a know-it-all; let’s face it, there’s nothing worse than someone who claims to know everything about a specific field of interest. Would you believe a realtor if they said they knew everything about any house on the market, no matter where the location? Probably not; you would most likely find them to be pretentious and annoying, then move on to a realtor who was a modest, but knowledgeable source or information.
So, how do you become an expert? – and how do you show people that you truly are, as well? The first step to expert status as a realtor is by finding an area that best suits you. This will set you apart from all other realtors in your area, because you will have an obvious passion for certain types of homes.
You can be an expert who helps families find the perfect homes with great schools and activities for their kids. You could be a realtor who focuses on certain cities or neighborhoods, or even an expert realtor that only deals with properties of a certain price range; low or high. Whichever of these specific areas you choose, you can skyrocket yourself to being considered an expert realtor in no time at all, as long as you stay focused on your particular interest.
The next step to becoming an expert realtor is to make sure that the area you have chosen to focus on actually has a great enough following to give you the references and resources you need. If your office is based around an expensive suburb of New York City, yet your focus is on fixer-uppers of $50,000 or less, you’re most likely not going to find too many houses to sell, or people interested in buying them.
An example of an interest you could choose in that situation is: helping families find the perfect home. Selling homes to families in a coveted suburb setting is a piece of cake- one that will have you considered an expert in finding the perfect home in no time at all.
The residents you help will pass your name and number on to their friends with growing families who are also looking for homes. Next thing you know, you’re the go-to expert realtor in the area.
As an expert, you’ll no longer be considered just a realtor; you’ll be a familiar face who helps people find the perfect homes, without stress or confusion.