Everyone’s approach to social media is different. Depending upon the types of real estate agents are selling or promoting, different tactics can be used. However, the common thread that unites all users of social media is their use of a trial and error process to get the best results. Experimenting with different types of content and when to post that content is a useful tactic. But when you’re starting out, this can be crippling.
In my experience, real estate agents can become consumed with attempting to post content that’s funny, relevant and insightful, and they end up putting a lot of pressure on themselves. The truth is, you really shouldn’t worry. Those who are most successful on social media post simple, direct content.
So don’t overthink it, just K.I.S.S – Keep It Simple, Stupid!
This doesn’t mean you can’t think outside the box and be more creative than your counterparts. However, an interesting photo uploaded from your camera phone with a punchy one-liner is much more interesting than a long essay about your recent successes. And the beauty of photos is that they demand closer inspection.
When you post something that is simple, direct and interesting, you accomplish so much. This is because you have actively encouraged your network to engage with your page, rather than to skim past it.
Here are some ideas about how to K-I-S-S!
1. Keeping it short: More often than not, long posts are boring. Our attention spans are short; we don’t want to be clicking “see more” to read the rest of your post. Keep it short and sweet.
2. Choose your vocabulary carefully: It goes without saying that you want to sound professional, but if you use complex vocabulary that others may find difficult to understand, you’ll risk alienating them. Use words that people know and can relate to.
3. Make it informal: People trust those that sound upfront and straightforward. The most successful social networking pages have a following because their posts sound like a person talking. It’s informal, yet still professional, and people think they’re hearing from a friend, so they’re more likely to engage with them.
Just as in life, the more simple and direct you are, the more people will like you. You can still show your personality without being boring, or alienating your followers. Keeping it simple, will keep you smart.